The Life and Needs of an Elderly

The subject of this study is Evgenia. She is an 86 year-old woman living in one of the Jewish Federation Apartments in New York. She is not a native of America. She came from Ukraine 16 years ago and she also lived in Israel for two years. Evgenia speaks and writes very little English but she is able to communicate whenever she has to.She spent twenty-six happy years of her life with her husband. Unfortunately, he died of stroke at the age of 48. Though she was still young then, she never remarried. After all, her kids were always there for her and her grandkids always kept her occupied. She said that her family was indeed very supportive of her, even up to now.Evgenia has a daughter and a granddaughter who live here in America. She also has a son in Ukraine. She said that her daughter comes to visit her apartment once every week. When she does, she helps her with shopping.At times, her daughter also drives her to dry cleaners and to her doctor’s appointments. She also helps E vgenia find the stuff that she can’t find. Evgenia needs some help at times with organizing her things because she is completely blind.Evgenia became totally blind as a result of her Glaucoma. She was only 36 when she was diagnosed with the condition. To slow down the effects of the condition, she tried various forms of treatment for ten years. However, her condition did not improve.When not one of her treatment plans seemed to work, she decided to undergo a surgery. In 1975, she had an eye surgery in Ukraine but to her dismay, the procedure only made her condition worse. She first lost her vision on the left eye. Overtime, she could no longer see with any of her eyes.When she was 78, Evgenia learned that she has also developed Parkinson’s disease. However, she takes medication for her condition and noted that â€Å"It’s in control†. Evgenia also has Hernia but she explained that the condition hasn’t bothered her yet.Although most people who have E vgenia’s conditions are bed ridden and dependent on aides, this adorable lady isn’t. In fact, Evgenia is very independent. She wants to do things on her own and she doesn’t like it when someone helps her. She walks by herself, makes her bed, and bathes and dresses by herself. She even cooks on her own.Her condition doesn’t hinder her from reading for Evgenia knows brail. She reads a lot and on top of it, she also listens to books and tapes and answers crossword puzzles. She also knits a lot. She knits blankets, gloves, socks, hats, and more.To know where and which colors she will use for her knitting, she keeps her knitting basket in order. She gets by with her daily living tasks because she always keeps her stuff set up in a certain way that she knows where things are and what they are. Evgenia still has a very good memory that she can rely on.Elderly Care Set-upI. The need to move There are a variety of reasons why the elderly has to move away from his family. However, the most common reason is that the relatives are really incapable of caring for their elderly. Sadly, many people see the elderly as a burden. For Evgenia however, the case is quite different.Before she was admitted in the Jewish Federation Apartments, Evgenia lived with her daughter. Her family, as stated previously, was very supportive of her. The problem was that she was not comfortable with the place.Although she liked being around her family, she felt that she needed to be more independent. She noted that her daughter’s house was quite small. She described it as a â€Å"two-storey home with too many steps†, which is not favorable for someone who already had a hip replacement surgery like her.The place also didn’t have a home phone. Since the home was generally not conducive for the life of an elderly, she often hesitated – and even felt afraid – to be alone in the house. What made things worse was that she had no privacy becau se she had to sleep in the same room with her granddaughter.As such, Evgenia then told her family that she wanted to live on her own. Luckily, her daughter said that it was alright for she knew well how independent her mother was.II. Independent living and the patient’s experienceEvgenia has been attending an adult day care, â€Å"Guilt Care†, even before she was living in the Jewish Federation Apartments. She goes to the day care at least five times every week. At the day care, she finds lots of things that she could do. Technically, it serves as a place for socialization and education.There, she knits and lets people read crossword puzzles to her. She also listens to concerts and nurses’ lectures on how the elderly can take care of themselves. She meets with a dietician once a week as well.When she decided to live on her own, she spoke with the social worker from the day care and asked for help. She was then referred to the Jewish Federation Apartments. This r esidence is open to the elderly, aged 62 years old or older.To be a tenant, Evgenia had to complete an application, furnish the requirements, and then have her request stamped and placed on the waiting list. At that time, she didn’t have Medicaid/Medicare and SSI.However, with the help of the social worker, she was able to get the insurance and the SSI qualifications. After a year and a half being on the waiting list, she finally got an apartment of her own.Now, Evgenia has been living in the apartment for a decade. She said that she is very happy there. Living in independent living community has some built-in benefits. The first of which was the fact that there are many seniors with whom Evgenia can socialize with.The second was that the features of the apartments were specifically designed to fit the security, comfort, and safety needs of the elderly. What Evgenia liked more about the Apartments was that it has a huge community room where different kinds of activities are i nitiated – from daily exercises to parties. Evgenia loves to play Bingo on Thursdays.Since the Jewish Federation Apartments is an independent living community, the place does not have a 24/7 medical support service, nor does it provide regular custodial care for the clients. The place is just exactly what Evgenia wants.Since she can take care of herself, she only requires her nurse aid to come only twice a week for four hours plus 15 minutes every morning on weekdays. Her daughter also visits her.III. The care an elderly needsa. Caring for the patient with glaucomaEvgenia’s total blindness was the result of her glaucoma. Treatment against Glaucoma can prevent visual loss, but that only happens if the condition is just at its very early phase. Although Evgenia had undergone treatment, perhaps she only did when her condition was already at an advanced state. Unfortunately, the damage caused by this condition cannot be reversed.In general, people with glaucoma may experie nce depression and anxiety. The loss of vision can render many people helpless and that is why they may need to have a companion always. In the case of Evgenia however, she was able to overcome her impairment.Since she’s smart, she learned brail so she can continue to read. Her sharp memory and her â€Å"orderliness† with her things also compensated for the sense of sight that she lost.While most people who are blind need utmost care and help, Evgenia doesn’t. What she needs is some encouragement which she can gain from meeting and talking to other seniors who also have glaucoma. Apart from that, her relatives and nursing aid can also help her with some household tasks.b. Caring for a patient with Parkinson’s diseaseAlthough Evgenia said that her condition is â€Å"in control†, it must be noted that Parkinson’s disease is chronic and progressive. So this means that it will persist over time and its symptoms will also grow worse. To understan d her case and her health and physical care needs, below is a list of the symptoms that people with Parkinson’s disease can experience (From MayoClinic.com).

The Main Cause of Global Warming

Pollution Is not a simple problem that the world Is facing; actually pollution Is the reason behind the occurring of global warming. Global warming refers to the increase of temperature on the earth's surface. For every action there is a cause and effect. Global warming is one of the biggest problems that the world is facing nowadays. There are many solutions that we can go for to prevent the massive problems that might happen later on in the future. Introduction: â€Å"We† as human beings we want to survive and live in a planet that might not be armful for our health.Sadly we're not recognizing what damages we're leaving behind us because of the several kinds of pollution that we made by ourselves. There are several kinds of pollution some are visible like air, water, and human pollution while others are invisible. Those kinds of pollutions are affecting our planet In a dangerous way that might lead us to a global warming one day. â€Å"Air pollution occurs when the air cont ains gases, dust, fumes in harmful amounts. † Air pollution is affecting humans health in a negative way like causing cancer, birth effects and genetic mutations.Air pollution is affecting our environment as well, since its affecting â€Å"the ozone layer in the atmosphere and it can increase the amount of ultraviolet radiation reaching the earth, where It damages crops and plants and can lead to skin cancer and cataracts. † According to the UNEVEN scientists, they estimated that the pollution in the cloud contributes to at least 700,000 premature deaths every year. This shows how the air pollution is affecting our environment and human beings.Some of the everyday things are the main things of causing air illusion like: automobile emissions, tobacco smoke, combustion of coal, acid rain, noise pollution from cars and construction, power plants, manufacturing buildings, large ships, paint fumes, aerosol sprays, wildfires, and nuclear weapons. To help the environment and t he human health we should work on keeping the planet clean from air pollution. â€Å"The number one way to prevent air pollution is to walk or bike more and drive less. This will prevent fossil fuels from polluting the air. â€Å"Water pollution Is the Introduction of chemical, biological and physical matter Into argue bodies of water that degrade the quality of life that lives In It and consumes It. † Factories, refineries, waste treatment facilities, mining, pesticides, herbicides, fertilizers, human sewage, oil spills, failing septic systems, soap from washing your car, oil and antifreeze leaking from cars, household chemicals, and animal waste are the main sources that can cause water pollution. â€Å"The best way to prevent water pollution Is to not throw trash and other harmful chemicals Into our water supplies. Construction. Agriculture can cause land pollution because of â€Å"the local pests that have existed for hundreds of years along with the new invasive speci es so they are laden with chemicals that are not found in nature†. Soil pollution and waste disposal are examples of land pollution. Deforestation can cause land pollution as well because of the endless trees that people are cutting every single day and this causes the land to be imbalanced. Construction can release chemicals that can inhibit the growth of plants and animals.By decreasing the amount of papers we're using we can decrease the amount of trees that we're cutting every single day which this is the reason behind the land pollution. Global warming is happening now. Our planet temperature is increasing way more than it is supposed to be. Obviously â€Å"we† are the reason behind what's happening in the world. Since we're overloading our atmosphere with carbon dioxide it's raising the planets temperature. Before its too late, we should follow some instructions to prevent the global warming from getting worse.

Resources available to support the project manager Essay

There are many resources available to support the project manager. If any of these resources are not obtained then the project could be completely halted. To make a project successful you will need a suitable budget. Without a suitable budget the project manger will not be able to afford other resources to get the project done. Furthermore, without a good budget, the manger is unable to pay the salaries to the members of the team that have been working on the project. If the cash flow is week the project is unable to proceed or pay of any costs that would come during the project life cycle. Without an efficient budget the project will come to a stop. Stakeholders are very important to the manager. Stakeholders help the project by giving money so that the project can be completed efficiently and cheaply. Staff members who are working on the project are also a very important resource. This will help to support the project manger as the project would be completed faster and with a better standard. The project manger ensures that each staff member has the correct set of skills needed, in order to complete to the project. The manger is should also ensure that each member is determined to do their best and give their best in order to make the project successful. The manger should have the correct equipment in order to efficiently complete the project. Without the correct equipment the project would come to a stop. Equipment is needed in any project. E.g. If your working for a company which makes websites and you are starting a project you would need equipment, like good computers and software’s to make the website. Sources: http://liamthellama.wordpress.com/p2/ and http://prezi.com/tim58j6-vsxo/explain-the-resources-available-to-support-the-project-manag/

Campaign posters made of a non recyclable materials Thesis

Campaign posters made of a non recyclable materials - Thesis Example Surely, all that is written in campaign posters would sum up to the different plans of each candidate to reach community improvement. However, before an improved community that would be characterized by peace, economic stability, and social equality, one needs to deal with the physiological needs of one’s people first such as easy and equal access to food, a healthy body, & favorable morals and education. All these will only be achieved if we learn to nurture Mother Nature who gives us fresh air to breathe, fresh crops to fill our stomach, and also the right sense of responsibility towards our environment (Recycling: A Component of Strong Community Development, n.d.). With this said, campaign posters made of non-recyclable materials pose a big problem such as the increase in natural disasters caused by the wastage of natural resources. Instilling in each citizen their responsibility in preserving the earth would develop an attitude where everyone realizes what they can do not only to help themselves but also their community. "Recycling: A Component of Strong Community Development | Region 4 | US EPA." US Environmental Protection Agency. N.p., n.d. Web. 9 Mar. 2013. . "Recycle, reuse, reduce." wwf - Australia: global environmental conservation organisation. N.p., n.d. Web. 9 Mar. 2013.

Critically analyse and assess the trend towards globalization of the Assignment

Critically analyse and assess the trend towards globalization of the banking system and its impact on domestic banks. Identify a - Assignment Example The changes include demands from new trends as well as components within the internal organization that are being redefined. Definition of Research Problem The concept of banking is one which is based on national needs, as well as regional elements which are associated with various groups of individuals. However, globalization is beginning to change the internal and external environment while altering products and services offered by those who are a part of banking. This is now leading to several problems, specifically because of the different needs in various parts of the world. Currency exchanges, cost of living relationships, lending channels and basic operations are now being altered, specifically because of needs that are associated with different regions of the globe. The changes are now leading to alterations in market value and many banks which are either making changes domestically or which are becoming dependent on foreign investments and stocks for new opportunities with b anking (Cetorelli, Goldberg, 2008: 14). The research problem defines the problems which are occurring with global transfers as well as how this is redefining the services, products and transfers that are within various banking systems. Literature Review The concept of global banking is one which is now only beginning to surface as a way to work with the corporation of banking systems. In the past, there were basic services and products which were offered specific to the currency of a location. The services and products combined attributes of banking according to one’s culture, capital flows and the financial firms within a specific country. The changes today are now based on an expansion of services and products to help nations in various regions across the world while offering new products and services for changes with global banking. The concept of global banking systems includes the options of lower cost of capital, improved allocation and investments with property rights and institutions. The banking systems are incorporating micro-financing as well as basic services and products which can transfer across borders. Many in other countries are using this as one of the first methods for financing within the country (Mishkin, 2008: 135). The main capabilities for banking systems to establish at a global level come from the enhanced technology which doesn’t define the borders or other applications which are a part of the system. Information processing, telecommunications and other options are providing banks with new alternatives for going overseas. This is combined with the investment opportunities which are continuing to arise for those that are in the different countries. The financial technologies are one of the investments that are leading the way with those who are looking at global expansion from domestic relationships. However, this also limits the products and services which are available and defines a different type of system and sets of services which can be available overseas. Most that are transitioning into this are still experiencing barriers for entry with the government as well as with different needs that are from the technology and the expectations within a given country (Berger, 2007: 1955). Limitations to the Banking System While there are specific aspects that are related to technology, most are finding that this transition is one which is too new to offer complete security

Scheduling Across the Supply Chain Executive Summary Essay

Scheduling Across the Supply Chain Executive Summary - Essay Example Subassembly of the lawnmower occurs within the traditional manufacturing line of the company, but the solar charges follow a different manufacturing process. This patented technology was developed by the R&D department. The company purchased a small building whose only purpose was to produce the solar chargers. The executive staff wanted to maintain control of the trade secrets associated with the solar charger production. The weekly production of solar chargers is delivered to corporate headquarters. For the first six months the forecasted production of the lawnmowers is 1000 units per month. The monthly production of green lawnmower is going to follow a 3:1 production ratio. For every three electric power lawnmower produced one solar powered mower will be manufactured. The green lawnmower project underway at John Deere must consider the effects of equipment availability. The solar powered production line depends on the production capabilities of the solar battery line which is independent of the production of the mower. The equipment to produce the solar panels used in the chargers has a short life span and must be replaced on a quarterly basis. There is only one supplier of the specialized equipment. If the replacement equipment is not ready on time bottlenecks could occur. A bottleneck occurs when a low capacity part of a system creates a constraint that reduces the capacity of the whole system (Heizer & Render, 1996). The company is also having problems training personnel to work at the solar charger production facility. The time to train employees to obtain the specialized skills needed to produce these items was miscalculated. The learning curve is much slower than anticipated. The learning curve stipulates that as employees repeat a particul ar process they gain skill and efficiency and production time improvements are achieved (Chase & Jacobs & Aquilano). It is taking eight to ten weeks

Discussion question Coursework Example | Topics and Well Written Essays - 250 words

Discussion question - Coursework Example TNT does not absorb or dissolve in water making it suitable for use in humid environments. It is also more stable than other high explosives. The first property is that polymeric materials are stiff because they are constituted of very high mechanical features to their density. They are also exceptional thermal insulators. Polymeric compounds or materials are inflammable. This is because they are organic materials and further, cellular materials constructed of flammable matrix such as polymeric foams, are more susceptible to fire than their equivalent concrete materials as a result of the insulating effect of their cellular structure, which amplifies the temperature at the heating exterior. Consequently, this leads to pyrolysis of materials worsening fire behavior than would have been with solid materials. The gas used in the cells may also stimulate combustion when it is combustible. Lastly, halogenated organic compounds may build up in the environment and establish in food chains thus, causing health problems and adverse ecological impacts. When polymeric materials are retarded by fire, the EH & s or a FS professional a nd the entire living population become more exposed health hazards connected with these

Job Evaluation. Whole foods Case Study Example | Topics and Well Written Essays - 1250 words

Job Evaluation. Whole foods - Case Study Example Evaluation is not an easy task; instead it involves various sub tasks which compose the entire job of operating on a particular principle. Job evaluation is generally carried out on the basis of certain steps and predefined principles. These steps and procedures help the officials to carry out the evaluation procedure in an effective manner. The type of procedures used in job evaluation purely depends on the type of industry and the nature of work. The work load and the operations pertain to a particular industry and this differs from one industry to another. The type of work has gone through a change when compared to the past and the development in each industry has contributed to the expansion at a larger pace. Due to this factor, it becomes difficult for an organization to maintain the same old procedures in evaluating the jobs and analyzing the operations. Though job evaluation is an important concept in an organization, the way in which it is implemented plays a major role. The process of implementation involves several steps that define the operations to be executed while evaluating the particular work. The efficiency of work purely depends on the environment and the situation in which the particular work is carried out. ... Competition in this sort of environment is certainly difficult and the employees have to prove their mettle in order to improve and develop the organization. Job Evaluation at Whole Foods Each industry has a specific set of regulations based on which they perform their operations. These regulations are altered to suit the needs of the customers. Since change is inevitable, these organizations must incorporate new ideologies and policies to have an edge over the other similar organizations. This can be achieved only if they follow a set of predefined procedures to perform job evaluation. When compared to the other industries, food industry is the one that is more prone to problems. Since people have a direct contact with the workers of the food industry, it is important for them to evaluate and analyze their job at regular intervals. (Milkovich & Newman, 2008). This will ensure that the customers are satisfied and it will also enable the officials to know about their expectations. The Whole Foods market is one among the popular food markets and it is one of the most sought after markets in the city. Whole Foods has already completed the process of job analysis and the job descriptions have also been presented. As a consultant I would suggest them to prepare a job structure which is purely based on the description of job. Job evaluation is generally done based on the job description. The job structure can be designed by inspecting the type of work and the operations involved in the particular job. The job structure includes the job titles and the job description. Job evaluation is done by defining and checking the operations involved in each and every job. Job Structure As given in the case study, each job is analyzed and

Strategic Financial Management Essay Example | Topics and Well Written Essays - 2000 words

Strategic Financial Management - Essay Example The operating margin and operating profit stood at 7.7% and  £115.6million respectively compared with 8.3% and  £111.3million respectively in the same period last year. The Company has taken on an extra five-year bank facility with Handelsbanken, hoping to increase their overall facilities to  £740 million (Yahoo Finance) Without profit, a firm would be unable to attract outside capital. That is why I identified the profitability ratios as the most efficient and effective way to evaluate the financial performance of the Wetherspoons Company. The profitability measures enable me to evaluate the company’s profits in relation to the level of assets, or owners’ investment as stipulated in the company’s financial statements. I looked into statements dating back from 2010 to 2014. I calculated Return on Capital Employed (RECE) by determining the ratio between the operating capital and the capital employed. This helped me know how well the firm utilizes the capital employed. In 2014, the Return on Capital Employed (RECE) for the company was 12.94%, as compared to 11.83% in 2013.It means that the company has had a steady increase on its return on capital employed thus showing that the Company keeps on improving its’ utilization of capital employed. To begin with, I established the Gross profit margin by determining the ratio between gross profit and net sales. The gross profit of the firm in 2014 was  £79.4m, compared to  £76.9m in 2013, which translates into a 3.1% increase in profit. This growth in gross profit margin serves as a good indicator that J D Wetherspoon firm is progressing well and promises good returns on investment. The decrease in the net profit margin of J D Wetherspoon can be attributed to external forces such as taxes. I established the assets turnover by determining the ratio between sales revenue and total assets to find out how efficiently J D Wetherspoon

The Iliad Essay Example | Topics and Well Written Essays - 500 words

The Iliad - Essay Example In a reflective exploration of Agamemnon’s decision to take Briseis from Achilles, it becomes palpable that the crucial decisions in the Iliad are not made by the heroes to a great extent. Rather, these decisions are influenced by external factors including power struggles, political issues, war threat, involvement of gods etc. Therefore, it is essential to establish that the heroes in the work by Homer play an insignificant role in the making of vital decisions in the course of the plot and a precise set of principles, known as the â€Å"heroic code†, influence their decisions. Significantly, Agamemnon’s decision to take Briseis from Achilles illustrates the fact that the important decisions by heroes in the epic are influenced by external factors and the â€Å"heroic code†. A profound analysis of the characters and actions in the epic the Iliad confirms that, to a great extent, the decisions made by the heroes are influenced by external factors and conditions, although there is difference of opinion on the matter. Thus, the various heroes of the epic, including Agamemnon and Achilles, are influenced by the power struggles, political pressures, the role of the gods etc in their decisions at the different stages of the story. For example, a careful reader of the epic realizes that there exists significant power struggle between the two heroes of the work, Agamemnon and Achilles, which has a pertinent impact on the decisions they take. In the epic, King Agamemnon represents fixed system of monarchy while Achilles represents the honor based system as he is the best warrior of his time. Decisions made by both these heroes are influenced by the complex relationship between them based on the power struggles in the epic. In a careful exploration of the decisions made by the heroes in the Iliad, it becomes lucid that a precise set of principles known as the â€Å"heroic code† lie beneath the decisions and actions by the heroic characters. A

Marketing Myopia and article critiques Essay Example | Topics and Well Written Essays - 1000 words

Marketing Myopia and article critiques - Essay Example Levitt spoke of the ‘Error of Analysis’ whereby, the company defines its scope inaccurately and is unable to grow because it has restricted itself. Companies tend to stop growing, not because of fall in demand or increased competition, but because they were mismanaged and failed to realize their own potential and the opportunities that would have come with it had they managed themselves properly and expanded their horizons, instead of having a very myopic view about their business. He gives the example of the railway, which has steadily declined over the years as other vehicles become mainstream transport. This failure is not because the demand for rail travel declined, it is because they had a â€Å"product-oriented instead of customer-oriented† approach (Levitt, 1960). In the same vein, the TV business is bigger than the film business ever was, just because Hollywood restricted itself to movies by categorizing itself as being in the film business and not the ent ertainment business and massively restricting its horizons. To explain the reverse side of the argument, TV is a success story because it has not restricted itself to one category. ... Levitt talks of the ‘Shadow of Obsolescence’ whereby companies stop growing once their products lose the sparkle, this often happens when a specific feature of their product that was supposed to have been bringing in the demand, becomes outdated and easily substituted by competition with time. He gives the example of the dry cleaning industry. Once thriving because it provided an effective way to clean wool garments, the industry is now dwindling as synthetic fibers replace wool, ones which are easier to clean and the dry cleaning industry becomes obsolete due to innovative products such as automatic washing machines. Another mistake is the ‘Population Myth’ whereby companies assume that a growing population is synonymous with a growing market demand and the ‘Idea of Indispensability’ whereby companies think they are safe from competition because their product is irreplaceable. This lulls them into a false sense of security and they end up funct ioning under a complacent strategy. An example of this scenario is the petroleum industry; due to its elaborate success throughout its history the petroleum industry has become complacent in its strategy and assumes safely that as long as the world’s population keeps growing, its customer base will forever increase. Complacency however, makes the industry myopic to the fact that many people are now becoming environment conscious and are interested in adopting alternative forms of energy that do not pollute, unlike petroleum products. Another mistake is due to ‘Production Pressures’, since companies are so engrossed in meeting production quota deadlines they lose focus of their

Same Artist, Different Pictures Essay Example for Free

Same Artist, Different Pictures Essay The way artists can look at a scene in many different lights is very similar to what Earle Birney did when he wrote January Morning/Downtown Vancouver and Vancouver Lights. An artist can paint a picture of a given setting and then come back and paint a totally different painting of the same subject. The two poems share similarities but where the description of January Morning/Downtown Vancouver ends, the theme for Vancouver Lights begins. The two poems based on the same setting create entirely different ideas in the readers mind. Evidently, Birneys poems both contain very powerful descriptions, but the two descriptions have different effects on the reader. January Morning/Downtown Vancouver beautifully describes exactly the title of the poem. However, the poem missing meat or substance, does not require the reader to analyze it in any way. In contrast, the first paragraph of Vancouver Lights is also a description, but this only sets the tone and allows the reader to get a feeling of the poems future. For example, when Birney says, to look on this quilt of lamp is a troubling delight( Earle Birney, January Morning/Downtown Vancouver ) implies a hidden meaning where as, The streets wait outside / chained to their hydrants( Earle Birney, Vancouver Lights) only describes. Although the poems are written about the same city, the descriptions Birney writes differ and imply different meanings. Similarities in the two poems are hard to find because they both have different agendas. The immediate understanding of January Morning/Downtown Vancouver completely contrasts the intense thought process required to fully understand Vancouver lights. Birneys wants the reader to think about mankinds insignificance and that mankind can create and destroy itself in Vancouver Lights where as January Morning/Downtown Vancouver needs little analyses, therefore extracting the theme appears difficult because of its simplicity. When Birney writes, These Rays were ours / we made and unmade them Not the shudder of continents / doused us the moons passion nor the crash of comets ( Earle Birney, Vancouver Lights) he acknowledges the fact that mankind are creators and destroyers, but in January Morning/Downtown Vancouver the reader can not find a phrase that has a  deeper meaning. Also, Vancouver Lights has numerous references to ancient symbols such as: Phoebus, Nubian, Prometheus, Nebulae and Aldebaran. This puts Vancouver Lights on a different level from January Morning/Downtown Vancouver because it requires the reader to have some pre-conceived knowledge to understand the theme and meaning of the poem. The simplicity in January Morning/Downtown Vancouver and complexity of Vancouver Lights makes similarities of the two difficult to uncover, yet the reader can see a direct link between the two because of the setting. These two poems paint completely contrasting pictures because January Morning/Downtown Vancouver only describes while Vancouver Lights requires previous knowledge and in-depth thinking to unlock the theme. The simplicity of January Morning/Downtown Vancouver creates detailed images but Birney leaves little to the readers imagination. On the other hand, Vancouver Lights about the same setting, forces the reader to think and discover the theme on their own. Like an artist can paint different pictures of the same subject, Birney accomplishes this in his poems, January Morning/Downtown Vancouver and Vancouver Lights

The Meaning And Definition Of Brand

The Meaning And Definition Of Brand Due to the intensive competitiveness between the different producers and sellers in todays contemporary world, the phenomenon of joint branding is increasing at a rapid rate. With the traditional brand extension and the various brand alliance strategies like dual branding and advertising alliance, joint branding is a way of distinguishing the products from their competitive alternatives. By utilizing, the concept of product integration whereby a single entity is branded with that of one or more entities, companies can derive the favorable outcomes for both the entities. 2.1 Meaning and Definition of Brand The concept of branding is existing for past many centuries now. It is the primary means of distinguishing the product of a single manufacturer from that of another. The term brand is a derivative of the Old Norse word brandr, which implies to burn, (Kotler, 1982). As defined by (Keller, 2009, p 17), a brand is a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of seller or group of sellers and to differentiate them from those of competition. Technically, whenever a marketer creates a new name, logo, or symbol for a new product, he or she has created a brand. Brand resembles the total experience that consumers relate to the products (Keller Lehman, 2004, p.1) in order to create and retain the monetary performance (Haigh Knowles, 2004) which results in the visibility of the brands at three different levels customer, product and financial areas (Keller Lehman, 2004). Haigh and Knowled (2004) have suggested in their theories that brands are the primary source through which the competitive products could differ. The construction of competitive superiority (Keller Lehman, 2004, p.2) could be obtained by handling the various brand channels. The significance of brands have changed in the modern world due to the global trends, for instance, the deregulation of industrial sector, the privatisation of public organisations, the establishment of independent firms, extensive utilisation of franchises and the eradication of trade barriers ( McDonald, de Chartony and Harris, 2001). Brand Equity Brand Equity is a combination of the brand assets and liabilities associated to a specific brand, its name, image, logo or symbol that appreciates or depreciates the value provided by the product to its consumers (Aaker, 1991, p.15). In simple terms, it is the added value provided to products which reflects the consumer attitude towards the brand (Kotler Keller, 2006). Appendix A lists the world top 10 brands in the year 2010. It has been observed that for products in order to gain brand equity must be associated with the name or symbol of the brand (Aaker, 1991, p.15) however, on either amending or altering the name following a joint branding activity the product value might get effected. Furthermore, Aaker (1991) suggested the assets and liabilities which effects the brand equity as brand loyalty, brand awareness, quality perception, the brand association with quality and other factors like patents, trademarks etc. 2.1.1 Brand Vs Product A product is anything that is offered to a market for attention, acquisition, use or consumption that might satisfy a need or want (Kotler, 1984, p.137). Therefore, a product could be a tangible good like bread, cricket bat, or vehicle; however, a Brand is wider in scope than a product, because it can have dimensions that differentiate in some way from other products designed to satisfy the same need (Gregory, 1999, p.54). These variations may be rational and tangible- released to product performance of brand- or more symbolic, emotional, and intangible-related to what the brand represents (Rosson Brooks, 2004, p.57). Developing apparent branding differences among products through branding and by developing a loyal customer franchise, marketers create value that can translate to financial profits for the firm (Bruner, 2005, p17). However the fact is the significantly low numbers of tangible assets are considered to be valuable and so is the case with the intangible assets. 2.1.2 Creating New Brand Associations By associating a brand with another entity, consumers make a pre-conceived image linking the attributes of these brands to the other entity and to every other entity and association which is in liaison with this brand (Homburg Bucerius, 2005). In a wider sense, this secondary brand knowledge is most likely to affect evaluations of a new product when consumers lack either the motivation or the ability to judge product-related concerns (Morall, 1996, p.131). In other words, when consumers either dont care much about or dont feel that they possess the knowledge to choose the appropriate brand, they may be more likely to make brand decisions on the basis of secondary considerations like what they think, feel, or know about the country from which the product came, the store in which it is sold, or some other characteristics (Shelton, 2002, p.147). Therefore, the association of brands with other brands improves customer retention, enhances service quality, influences customers perception of the brand and proves to gain an edge over the competitors (Perry Herd, 2004). According to Kumar (2004), when a specific brand is linked to any entity, it not only creates a new relationship but also it affects all the existing relationships of the brand. The basic mechanism states that the consumer is aware of the attributes of entity. When a brand is identified or linked to that entity, consumer may infer that some of the particular associations, judgments, or feelings that characterise the entity may also characterise the brand (Kumar Blomqvist, 2004, p.26). A number of different theoretical mechanisms from psychology predict this type of inference. One is cognitive consistence  [1]  , in other words, the consumers perception is, what is true for the entity, must be true for the brand. 2.2 Joint Branding According to signaling product, the combination or collaboration of two brands provides greater assurance of quality than what a single branded product provides, which should lead to higher evaluations of products and premium prices (Rao, 1999, p37). Through a brand extension strategy, a new product can become linked to an existing corporate or family brand that has its own set of associations (Swystum, 2001, p117). Further, Sinclair (2007) is of the opinion that a presentg brand could influence its relationship with other entities by getting into an association with a brand from the same industry (Sinclair, 2007). Joint branding also called Joint branding, brand bundling (Keller, 2004, p 19) or brand alliances is formed with the association of two or more brands who decides to produce a new brand and as well sells it together. Joint branding is in existence for past many decades; for instance, Betty Crocker partenered with Sunkist Growers in 1961 to profitably sell a lemon chiffon cake mix. Interest in Joint branding as a means of building brand equity has increased in recent years (Grobel Forbes, 2006, p203). For instance, the toffee candy bar produced by Hersheys Health has not only been extended into several new products-Health Sensations (bite sized candies) and Health Bits and Bits of Brickle (chocolate-covered and plain toffee baking products)-but also has been licensed to a variety of vendors, such as Dairy Queen (with its Blizzard drink), Ben and Herrys, and Blue Bunny (with its ice cream bar). Some other notable supermarket examples of Joint branding are Kellogs Pop- Tarts with Smuckers fruit filling. Yoplait Trix yogurt, and Smuckers Dove ice cream sauce. In the credit card market, Joint branding often links three brands, as in the Shell MasterCard from Citi Cards. With airlines, brand alliances can unite a host of brands, such as Star Alliance, which comprises of 16 different airlines such as United Airlines, Lufthansa, and Singapore Airlines. Although the joint branded products are into use for quite some time but surprisingly, it has a very minute quantitative observational research on the subject. Norris (1992) was the person to describe the potential benefits of the Joint Branded products. This study was then preceded by the various theoretical articles by Rao Rueckert (1994) on Joint Branded Products on signaling Perspective and the other one by Hillyer Tikoo (1995) to understand the influence of Joint branded products on brand evaluation. 2.2.1 Merits De-merits of Joint Branding The primary benefit provided by joint branding is the ability to position a product distinctively and credibly amidst the large number of multiple brands in the market industry (Norris, 1992). Joint branding can create more compelling points of difference or points of parity for the brand -or both-than otherwise might have been feasible (Hillyer Tikoo, 1995, p57). The outcome would see it producing higher number of sales in the current market and additionally opening good opportunities with new customer groups. Joint branding can reduce the cost of product introduction because it combines two well-known images, accelerating potential adoption (Levin, 1996, p87). Joint branding also may be a valuable means to learn about consumers and how other companies approach them. In poorly differentiated categories especially, joint branding may be an important means of creating a distinctive product (Desai Keller, 2002, p 136). The possible limitations of joint branding could be the risks and lack of control that arise from becoming aligned with another brand in the minds of consumers. Consumers expectations about the level of involvement and commitment with joint brands are likely to be high (Levin, 1996, p 147). Unsatisfactory performance thus could have negative repercussions for both (or all) brands (Rao, 1997). Levin, in his study further emphasizes on the fact that If the other brand has entered into a number of joint branding arrangements, there also may be a risk of overexposure that would dilute the transfer of any association. It may also result in distraction and a lack of focus on existing brands. A summarized tabulate version of the merits and de-merits of joint branding is listed in Appendix B. 2.3 Comparison of joint branding against the different branding strategies Joint branding is a long term brand alliance in which a product is identified and branded with the other brand (Levin, 1996, p7). A joint branding strategy should constitute following characteristics; the participant of the joint branding should be independent before, during and after the alliance of the joint branded product (Ohlwein Schiele, 1994). Secondly, the joint branding strategy should be implemented on a purpose by the owners of the brand (Blackett Russell, 1999). Third, the potential buyer should notice the cooperation between the two brands (Rao, 1997). Fourth, there should be incorporation of more than one brand at a single instance (Hiller Tikoo, 1995; Levin, 1996) The joint branding practically shows that there are two variations in it. The first one can be said as Vertical joint Branding often called as ingredient branding (Desai Keller, 2002, p 113), it refers to a vertical combination of products where manufacturers of different value chain steps in one product (E.g. Pepsi and Nutra Sweet; Dell and Intel). On the contrary the horizontal joint branding is characterised by producers stepping in the same value chain for the manufacturing and selling of a multi-branded product. In addition, a joint branded product may also appear in a category where both the producers are already established (Sony Ericsson Mobile phones). Joint branding strategy can become the brand extension strategy by introducing new product with the same brand name on the existing or new product category or the new product in the new product category (Desai Hoyer, 1993, p 176). The figure below represents the overlaps and differences among the joint branding and brand extension strategies. Figure 1: Joint Branding and Brand Extension (Source: Helming, Huber Leeflang, 2008) Only one single brand is involved in classical brand extensions where as joint branding includes multiple brands. Because of this difference there is no information on how customers utilise the brand attitude and association to deliver their response to the combination of two brands can be derived from the study and practice of classic brand extension (Simonin Ruth, 1998). On the other side brand extension appears much frequent in practice and corresponding literature is much sophisticated and comprehensive (Aker, 1990; John, 1998; Balachander Ghose, 2003; Volckner Sattler, 2006). Both brand extension and Joint branding strategies work on the same subject line, to strengthen the parent brand and extend the customer value perception to a new product (Aaker, 1990. P76). However, joint branding strategy can be seen as more advantageous because a second brand can contribute an additional value perception to the parent brand and itself that a parent brand cannot gather itself. In addit ion their might be some negative effects to the potential advantages caused by the combination of two brands reasoning either they dont fit or unfavorable perception among the partnering brands. Further to this the joint branding involves great complications in the operational activities because this strategy needs the alignment of interest of a minimum two associated partners. The choice on aligning requires a careful and comprehensive study of related cost and advantages levied on certain operational objective and the situational surroundings. Additional to joint branding strategy there lays few more brand aligning strategies, they are; Joint sales promotion Advertising alliance Dual branding Bundling The Joint Branding strategy can be closely related to advertising alliance approach. The primary reason to utilise the different branding strategies similar to that of joint branding strategy is the improvement of interdependent image accompanying the collaboration with complementary partner (Wernerfelt, 1988, Erdem Swait, 1999). The signaling theory explains that, the collaboration of two brands assures the customer with greater product quality that in turn provides higher evaluations and premium prices (Rao, 1999). However, joint branding strategy is the only approach where a single product collaborates with two or more brands (Wernerfelt, 1988, p 36). Even though the new brand alliance strategy may not contain the severe unfavorable spillover effects and less difficulty but they may not involve such strong benefits as the joint branding strategy. The table below shows the differences between the joint branding strategy and other strategies. This table demonstrates that the joint branding and brand extension strategies are very similar where as the other strategies are completely different. Table 1: Branding Strategy and their distinction from Joint Branding Strategy Example Characteristic Difference from Joint branding Relevant Literature Product Bundling Vobis Hardware, software and services for PCs Combined offer from two or more goods in a package with one total price No simultaneous branding of a single physical product by two brands Gaeth, 1990; Yadav, 1994; Stremersch Tellis, 2002. Advertising alliance Wasa (bread) Due Darfst (diet butter) Simultaneous mention of different supplier of different products in one advertisement Berndt, 1985; Schroter Waschek, 1996; Bergen John, 1997; Samu, 1999 Joint sales promotion Reebok (sports outfit) and Pepsi (soft drink) Timely, limited appearance of two independent brands in promotional activities Varadarajan, 1985; Varadarajan, 1986; Palupski Bohmann, 1994. Dual Branding Burger king (fast food) Shell (Gas station) Common usage of store location (shop in shop concept) Levin, 1996; Levin Levin, 2000. Brand Extension Boss Brand transfer from cloths to perfume Extension of brand to a new product in either a new or an existing product category Equals joint branding , if new product is branded by two brands simultaneously Aaker Keller, 1990; Balachander Ghose, 2003; Volckner Sattler, 2006. 2.3.1 Joint Branding and its Effectiveness Different theories were propagated to gain an understanding on the efficiency of joint-branding when compared with various other brand extension strategies. Below listed is a brief description on these theories: Concept Combination Theory: This was propounded by Park, Jun and Shocker in the year 1996. In this theory, the researchers have observed the evolution and usefulness of combined brand partnerships. A combined brand is described to be the outcome of aligning two significant brands. The findings were based on the influence on perception of the consumer towards the new composite brand resulting from the earlier perceptions of the combining brands. The concept combination procedure enlisted evaluating two self sufficient concepts which are to form a new concept (Wisniewski, 1996). According to Park, Jun and Schocker (1996) a composite joint brand comprises of at least one parent brand and one modifier brand, each of which are determined according to their position in the composite brand. As per the concept combination theory, a set of core attributes in a concept is the most essential and salient set of attributes for understanding a concept (Eysenck and Keanne 1990), and it is difficult to change when the concept is combined with others. b) Signaling Theory: This theory was utilized by various realists (Rao, Qu Ruekert, 1999; Rao and Rueker1994; Washburn, Till, and Priluck 2000) in order to evaluate and assess the creation of joint branding and its usefulness. As stated by Spence (1974), signaling could be observed when the observer takes actions to communicate data and information to the ones who are ignorant of it, in order to facilitate their decision making. By utilizing this theory, Washburn, Trill Priluck (2000) had studied the effects of joint branding on the brand equity of the partnering brands. The four components  [2]  of the brand equity were evaluated based on the changing perception of the consumers. c) Assimilation and Contrast Theory: Levin (2002) has engaged social judgment theory in investigating the impact of joint branding. According to the social judgment theory (Shrif Hovland, 1961), judgments towards a stimulus are affected by the context within which it is evaluated. Furthermore, Sherman (1978, p107) states a stimulus is judged not only by its own features but also by the other stimulus that are present concurrently. Based on the occurrence of a stimuli the contexts are classified into contrast and assimilation effects (Meyers-Levy and Sternthal 1993). 2.3.2 Direct Effects Considering the empirical theories of Rao Rueckert (1994) and Rao (1997), Rao (1999), an in depth study of Joint Branded products from signaling perspective, whereby they show that the customers evaluates the brand qualitativeness better in relation to unidentifiable characteristics where a particular brand is collaborated with another brand which is presumed to be at risk of consumers acceptance. The combined outcome of the dual branding nature, joint branded products offers a better quality signal when compared with mono branded products. Levin (1996) findings displayed that matching a reputed brand name with an non reputable or slightly known host brands improves consumers product evaluations than adding a non reputable brand. Thus, it could be concluded that consumers brand awareness on the partner brands has a positive direct effect (Rao, 1997, p 118). Fang and Mishra (2002) also supported this claim, stating that consumer perception of a non reputed brand enhances when combined with a reputed, good quality associate; and Voss Tansuhaj (1999), proves that consumer evaluation of a joint branded products improves if a well known domestic brand is incorporated with unknown foreign brand partner. Vaidyanathan Aggarwal (2000) has also analyzed joint branded products formed by a well known national brand and an unknown private brand, and found that a joint branded products received positive valuation if it is incorporated with a well known ingredient brand. By differentiating a joint brand product as having either an unknown branded element or a reputed brand, Desai Keller (2002) clarifies the extended effect of the host brand. With the extension which transforms the intensity of a prevailing product feature, a stabilized component facilitates early growth recognition, however a self brand ingredients results in favourable successive group expansion assessment. The brand extension which adds a whole new feature to the product would inculcate an existing component, as doing this will lead to high assessment of the original product and its preceding expansion. Park (1996) states that the positive attitude of consumer towards a brand leads to positive direct effects, and the joint branded products involving two complementary brand gains a better attribute profile in the mind of consumers than that of a direct brand extension of dominant brand or a joint branded product involving two highly favourable but uncomplimentary brand. Walchli (1996), When measuring the evaluation of joint-branded products according to the agreement of the partner brands, displays that in high associated situations, the high dissimilar or similar partner brand possess less positive evaluation that it may have in rather disimilar partner brand. This astounding result is a task of the amplification that consumers undertake to seek resolutions that are partial towards positive clarification for the inaptness (Mandler (1982)) The prior positive attitude generates the positive direct effect towards each partner brand, and also from the positive perception toward the brand and the offered product fit of the partner brand. The term fit refers for the consumer perception on congruity of both the partner brand and their offered product categories and the branding concepts (Simonin Ruth, 1998). The model of Simonin Ruth had been modified by Hadjicharalambus (2001) to gain an evidence that overall fit (i.e., the joint venture of two brands A B as a new joint brand product) effects the evaluation positively of the joint branded products, but overall the fit is influenced by the transfer fit positively, or partner brand fit with product category of the joint branded product and fit of the brand. There is a possession of synergitic effect on the high transfer fit, which generates positive direct effects. The direct link with the brand equity and the joint branded products has been stated by Washburn (1999) and W ashburn et al. (2000, 2004) , this displays that the higher brand equity of partner brand enhance the perceived brand equity of the joint branded product and thus radiates positive direct effect. The study conducted by Janiszewski Van Osselaer (2000) and Van Osselaer Janiszewski (2001) shows how the consumer predicts the products performance through brand names and product features by different training methods. As explained by Simonin Ruth (1998) and Park et al.,(1996) that joining two or more established brands improves the face value of a joint branded products because the well known ingredient of a brand gives positive direct effects. The two most recent study conducted on the direct effect of joint branding is done by Baumgrath (2003) and Huber (2005). These studies agree and support to the previous studies of Simonin Ruth (1998) and Hadjicharambouss (2001) findings. The most comprehensive study on direct effects is given by Baumgarth (2003). He had analyzed a biggest simple, the great variety of joint branded products, and the most path relationship. He also states that advertising has a relevantly great importance in terms of evaluating the joint branded products. Huber (2005) proved evidently that involvement of product and orientation of consumers brand influences the success of joint branded product. The comparison of brand extension and joint branding studys displays some interesting similarities and differences. The requirement of fit in a high degree in a brand and the product extension is the main factor of success for brand extension, high involvement of parent brand, acceptance from the market and retailer (Volckner Sattler, 2006). The success of joint branded product is influenced by the transfer fit and support from market, but it carries much significance obtained from the product fit and the partner brand. This is because the joint branding introduces the new evaluation dimensions, unlike the brand extension. The collaborating concept of joining two or more brand from a single product to a joint branded product can achieve much benefits of that it may not achieve from its own. This finding is supported by Park et al (1996). The experimental test conducted shows that a joint branded product is assumed much favorable than that of the direct brand extension in the parent brands product category The literature of joint branding still need to analyze the addition factor of success of brand extension, like retailer acceptance and parent brand involvement. The table 2 below shows the relevance of relationship from the brand extension that may serve as a potential factor of success for joint branded product. Such combination can be considered for further research. TABLE 2; Succes Factors for Direct effects Success factors for direct effects A Joint branded product is more successful if.. source Relative Importance Characteristics of constituent brands/products Awareness brand awareness of the constituent brand is high Levin et al. (1996) Fang and Mishra(2002) Voss and Tansuhaj(1999) Vaidyanathan and Aggarwal(2000) Desai and Keller(2002) Medium Quality the perceived quality of the constituent brands is high Rao et al. (1999) McCarthy and Norris (1999) Park et al. (1996) Simonin and Ruth (1998) Janiszewski and van Osselaer (2000) van Osselaer and Janiszewski (2001) Baumgarth (2003) Lafferty et al. (2004) Huber (2005) High Brand equity the brand equity of the Constituent brands is high Washburn (1999) Washburn et al. (2000; 2004) High Characteristics of Joint Branded product Advertising the evaluation of advertising campaigns with regard to the joint branded product is positive. Baumgarth (2003) HIgh Retail Acceptance retailer acceptance is high Volckner and Sattler (2006) NA Fit constituent brands/products Degree of Complimentariness the constituent brands are highly complimentary regarding an attitudeof the joint branded product Park et al. (1996) Medium Brand fit Brand fit of the constituents brand is high Simonin and Ruth (1998) Baumgarth (2003) High Product fit Product fit of the product categories of constituents brandsis high Simonin and Ruth (1998) Baumgarth (2003) Huber (2005) HIgh Incongruence Partner brands are moderately incongruent under high involvement conditions. Walchi (1996) Medium Fit constituent brands with Joint branded product Fit of constituents brands and Joint branded product The fit between the brands and the joint branded product is high Hadjicharalambous(2001 Baumgarth (2003)) HIgh Person specific variables Product involvement Involvement with the product category of the cobranded product is high Huber(2005) Medium Brand Orientation Brand orientation is high Huber(2005) Low Constituent brand involvement Constituent brand involvement is high Volckner and Sattler (2006) NA (Source: Helming, Huber Leeflang, 2008) 2.3.3 Spillover Effects Studies on joint branding that delivers spill-over effect are scarce. A structural equation model has been developed by Simonin Ruth (1998) that displays consumers attitude towards the joint branded product, influencing positive attitude towards each partner brand. These authors have also proved that the brand that are less familiar in the market gains weak impact on the consumer attitude by the joint branded product (Lafferty, 2004). Baumgrath (2003) states that, great brand stability has less image erosion due to unfavourable extension, which may deliver weak spill over effect. Joint branded products may increase evaluation of an unknown brand if those unknown brand are joint with well known brand. A joint branded product which has two high equity partners can get a win-win potential, which can lead to great spill over effect. Brands with low brand equity gain the higher benefit from the joint branding and that carrying high brand equity does not suffer down grading of reputation, even if they are joined with a lower equity partner (Washburn, 1999; Washburn et al. 2000; 2004). Vaidyanathan Aggarwal (2000) states that the brand equity of a national brand does not decrease if collaborated with the unknown private brand. Musante (2000) finds that a joint branded products improves its evaluation if it cooperates with the second brand which is perceived to be higher in that dimension. Table 3; Success factor for spill over effects Success factor for spill Spill over effect on one/both brand(s) Source over effect are stronger more positive if.. Characteristics of constituent brand(s) Brand Awareness Brand awareness of one of the constituent brand is high Voss Tanssuhaj (1999) Brand Personality/attitude The brand personality of one of the constituent brand is positive Musante (2000) Brand Equity The brand equity of one of the constituent brands is high Washburn (1999); Vaidyanath Aggarwal (2000); Washburn (2000; 2004) Brand Familiarity The brand familiarity of the constituent brand is low Simonin Ruth (1998) Brand stability The brand stability of the constituent brands is low Baumgarth(2003) Success factor for Spill over effect Spill over effect on one/both brand(s) are stronger /more positive if.. Source Charac

Recommendations And Justification For Strategic Options Marketing Essay

Recommendations And Justification For Strategic Options Marketing Essay Introduction From the last three decades hospitality business environment is becoming more aggressive and competitive for the businessmen due to the impact of globalization. Therefore, it is mandatory for every businessman to develop and implement a comprehensive and profitable strategic planning for the survival of their business. A strategy indicating the opportunities to propose, specific targets, and the types of competitive advantages those are to be developed. (Dibb et al., 2006) So strategy preparation is the overall preparation that facilitates the goodness of management procedures. Of import provision takes you after-school the day to day activities of your governance or task. It provides you with the big picture of what you are doing and where you are going. Strategical planning gives you lucidity about what you actually want to achieve and how to go astir achieving it rather than a program of activity for day to day operations. (Janet Shapiro et al., 1998). Strategical management is a continuous process that estimates and controls the activities of the organizations in which the organization is involved. It also helps to evaluate its potential competitors keeping in view the organizations set goals and strategies to achieve the organizational overall objectives. The implementations of these strategies are evaluated on regular basis and if these strategies are not working in the business environment to achieve the organizational goals then these are replaced by new strategies. Stephan P. Robbins and Mary Coulter (2009: 180) tell us: Every organization needs a mission-a statement of its purpose. This mission induces the managers to take favorable actions to accomplish this mission. For instance, the mission of Brook Hotels is Brook Hotels is committed to realizing our guests needs. This statement provides clues to what this organization sees as their purpose. They achieve this, by development and providing innovative dare and first-class hospitality products served by devoted attached highly disciplined vibrant people. In so doing, they always strive to create and sustain prominent returns and value and to honor their sociable and biology responsibilities to the fullest. The managers usually observe the two environments in the situation analysis. External analysis of hotel, so the managers know that what the competition is doing and what the labor supply is like in locations where it operates. Therefore, managers examine both the specific and general enviro nment to see the positive and negative trends (opportunities, threats) of the hotel and then create and develop the strategies accordingly. Internal analysis of hotel provides you the important information of the hotel resources (financial, physical, human and intangibles assets) and capabilities (skills and abilities to do the activities). These resources and capabilities give the hotel a competitive edge. Tools that can be in use to evaluate acceptableness include what if analytic thinking neutral functions. After evaluation all the strategies are going to be implemented in a developed organizational structure and design in a way that the company goes towards the profitability. As we know that the hospitality industry is reaching at the maturity due to a large number of competitors and the effect of globalization. Therefore, in order to survive in such a competitive environment, everyone have to work out on the effective strategic formation and implementation. Thus, it is very imp ortant to have a good strategy because organization can only gain the sustainable growth if they have good plans for the consumers as they are the only source of all the revenues help in building a good reputation in the industry. 4. Company Introduction The Hilton Hotels Corporation is recognized worldwide in hospitality industry. It owns over 514 hotels worldwide with over 176,257 rooms. According to Forbes, it is ranked as the 43rd largest private company in the United States. It was founded by Conrad Hilton in 1919 in Cisco, Texas. The corporation has highly regarded hotel brands. Their brand portfolio includes: Hilton Conrad Doubletree Embassy Suites Hotels Hampton Inn, Hampton Inn Suites Hilton Garden Inn Homewood Suites by Hilton, and The Waldorf Astoria Collection Hilton is guided by the principles of Conrad Hilton, in which the company strives to: Consistently delight customers invest in team members Be mindful of the environment Deliver innovative products and services Give back to the communities that are served Expand the family of brands Continuously improve performance Provide a healthy, safe environment for team members, guests and customers Create a culture of pride Strengthen the loyalty of constituents Hilton in recent years, have aimed to target those aged between 25 to 55, and therefore to become more appealing to the younger audience. Most of the Hilton brand hotels are franchised to independent companies. 4.1 Vision Hospitality is all about the individual and at Hilton; we pride ourselves on our unique service culture. Yes I Can! Is our company-wide philosophy which promises that each guest will be treated with a positive service attitude at every point of contact? The hotel manager, the waiter, the receptionist, the porter everyone plays a vital role in delivering a memorable guest experience. 4.2 Mission We provide concern and leisure time travellers with a pick of first-class hospitality products that offering good economic value while reassuring good return to owners and shareholders and inspiration to employees. 4.3 Values of Hilton Hotels H Hospitality: The organization is passionate about delivering exceptional guest experiences I Integrity: To do the right thing all time L- Leadership: To continue its leadership in the industry and also in its communities T- Team work: To perform the tasks in teams O- Ownership: To be the owners of the actions and decisions taken. N- Now: To operate with a sense of urgency and discipline (Hilton, 2010) 5. PESTEL Analysis PESTEL analysis defines the external factors to business, depending on the market Ecological and Legislative factors are included. PESTEL analysis measures the market capability by indicating the areas of growth. Political factors include legislation, international legislation, regulatory bodies, government policies, government terms and change, funding, grants and initiatives and lobby groups. The economic factors comprise domestic economy, international situations and trends, taxation issues, seasonal issues, market and trade cycles, distribution issues and others. The social factors include lifestyle trends, demographics, consumer attitudes, opinions, media views, brand, company, technology image, consumer purchasing patterns, fashion and role models, competing technology development, associated and dependent technologies, replacement technology solutions, maturity of technology information and communication and others. Political Factors: Considering the political factors Hilton Hotels have faced many political barriers on its way to success. One such incident is the Arab boycott of American companies. Arab countries have boycotted businesses with countries that do businesses with Israel even though the issue was not directly related to America. Most of the American companies like Ford, IBM and Hilton were blacklisted by the Arabs. Hilton Hotels continued to expand its business in Israel and Egypt along with promoting peace in the region. Hilton Hotel received no threat from Israel after opening its hotel in Egypt. Economic Factors: The internet is not severely alive to the efficient economic cycles. However, it is observed that the tourism or hotel sales are dejected due to unnatural economic changes in those countries from which customers are booking and reserving the products. These changes include in economic growth, interest rates, rising prices or currency fluctuations that can eliminate tourism organization s cost advantage and can have an adverse consequence on the margins. Hilton has formed alliances with various organizations and also strategic agreements to continue its prosperity. Social Factors: Sociology changes and changes in customers attitudes towards new technology and internet in particularly will have absolute wallop on internet and hospitality industries respectfully. Time customers are Thomas More experienced and innovative in the use of engineering science. The social system of rules dimension moldiness includes the larger mixer and persuasion processes through with which the interests of the dissimilar social groups interact with one another and with the technology. Hilton has figured its services suitable for all the sectors. It has provisions for theatres, conference rooms for business delegates, U-shaped bedrooms and board rooms, dinner halls social gatherings and other similar activities. Technological Factors: Hilton has implemented electronic marketing as part of its technology drive. The rooms booked over the web for the Hilton hotel accounts for half billion dollars. Hilton has developed its own system of technological department for managing the international operations worldwide. Hilton is among the few hotels that use internet for booking rooms. Hilton has merged with various firms like Starwood for expansion and also for its technologic advantage. Hilton International use computers in their core information physical processing centers of selling and statistical distribution, front office, back-office, and beverages control. Information technologies are dispersing in eight key areas of hotel trading operations like selling, distribution, reservations and gross sales, telecommunications, guest accounting, room management, back-office, food and drinks, control energy management and safety and security. Merchandise distribution is a critically important mathemati cal function of Hilton International. Information technologies, such as computerized reservations systems and video brochures, aid hotels in selling and distributing their bed nights. For Hilton the employment of information technologies to nexus neurotic their front office, back office and beverages departments may be essential for the businesslike and cost-effective bringing of their services. However, it aim not be decent to warranty the sales agreement of hotel bed nights without links to international selling and statistical distribution networks building bed nights cannot be sold. Ecological Factors: Hilton New York has unveiled eco-centric initiatives as part of its two-years of celebration of generating clean power with fuel cell technology. Hilton New York has performed various leading-edge initiatives throughout the hotel. (Organic Fertilizer Waste Vector Decomposition System) This system was set up to reduce the 8 tons of wet rubbish which is approximately equal to 5000 meals produced on an average at the building each day. This system facilitates the employees to dispose of table and kitchen scraps into unit which is a size of chest freezer. This system eliminates nearly 400 bags of garbage per day. (Water Purification System) Hilton New York has deployed an on-site water purification system created by the Natural Water. The Natural water system is connected to the existing water source. This water system of rules has eliminated nearly 12 000 expendable glass and plastic bottles from paper routine change of location in the hotel. Legislative Factors:- The hoteliers in US are about to expect lobbying and assembly action that will feeling travel companionship taxation and card bank check which are important issues to the lodging manufacture according to the American Hotel and Lodging connection. The association believes that this move will certainly bear an impact on the industry. Chris Nassetta the CEO of the Hilton Hotels has same that it is a greater menace than people are giving it credit for. Building companionship executives fearfulness the execution of the this statute law as they would no choice but to brand up what they consider as incomprehensible gross by levying high monetary value onto hotels. 6. SWOT Analysis of Hilton Hotels Hilton hotels corporation is also recovering from the event of September eleven the like all Major building corporations. This tragic homo event also delivered a financially annihilating blow to the traveling industry as a unit and to the building industry in particular. In order to fully recover and thrive in the coming old age Hilton mustiness assess its overall all strengths and weaknesses as it moves forward done the new millennium. The favorable grind analytic thinking sheds any easy on any of the pitfalls and opportunities that await the Hilton Hotels. Strengths Hilton Hotel Corporation is a well-established organization and industry leader in the hospitality industry. It is well diversified across the industry with hotels in the high end, business and mid-priced classes in their product mix. It also possesses solid integration features such as owning the companies that manufacture its furniture and has invested in online reservation travel enterprises Weaknesses It may be two narrowly focused making it exposed to a downturn in the global economy and other world-wide misfortunes that could limit global travel such as the bird-flu and a significant terrorist strike. It may be defenseless to workers strikes and crack down on undocumented workers in the U.S. Most of its holdings are in the U.S. Opportunities It should offer a range of characteristic and expert services to the high end guests and high whitecaps such as wedding planning hosting, spas that specialize in personal services and personal trainers. It should look to expand into or purchase a cruise line. A cruise ship is little more than a hotel that floats this would essentially match what it currently doing with its leased properties Gaming activities would spurt regulation, etc. Take advantage of emerging markets, especially with business class and mid-priced markets. Threats It must be careful not overstretch its labors to mix entertaining and betting The delay of credit and other side effects of betting can slowly but surely chew profits. September 11th was a major blow to the hotel industry. A similar event could result in another down turn. By studying national and regional industry trends Hilton Corporation will be capable to return advantage of opportunities that will enable growth piece identifying threats that may affect profitableness. Growing in the hotel and cordial reception manufacture will include a continuing focusing on gambling International enlargement and exploitation all media to promote its products to potential customers. One advisable strategy for Hilton is to emphasize the grandness of family in all its hotels including the gambling and gambling casino locations. Las Vegas has exhausted millions to attract families by adding childrens attractions as well spring as the conventional casinos for the adults. Most of the hotels rich person at affair a little country devoted to colonnade games. However some hotels have luxuriant arcades plot areas and child attention centers motivated for those traveling with children Hilton Hotels Corporation, 2007. Hilton needs to ensure they are right field in the middl e of this demographic of parents traveling with children. Spell the focusing can stillness be on the senior high school dollars that are tossed around in the casinos by the parents it will be critical that the edifice have the facilities usable that testament attract parents with children to check at the property. Since location is a greater requirement and holiday clip has become one of the few multiplications that families are capable to spend superior clip together, Hilton essential capitalize on this marketplace section. 7. Evaluation of the Strategic Options After analyzing the internal and external environments, it is important for Hilton Hotel Corporation to identify the strategic options that are available. This gives them the opportunity to select the most suitable strategic option for the corporation. The strategic options are evaluated on the following criteria: The required resources The degree to control over future strategies The speed with which a change in the position of SBUs can be achieved Strategic options Environment Competencies Expectation of the company Risk involved Market Penetration Gain market share for advantages Superior resources and skill force to adopt this option Increase return by using the current strategies Low risk Market Development Current market is saturated, opportunity to enter new segment, new geographical areas Current product portfolio can be used. Increase return by using the current strategies Medium risk Demographic Segmentation Focus on age and low income group to get competitive advantage Skilled force to adopt this option using current product portfolio Increase return by using the current strategies High risk Backward Integration Become a furniture manufacturer Skilled force to adopt this option with new product line Increase return developing new strategies Medium risk Joint venture Obtain local management to reduce risk Distinctive skilled force with new and existing product Increase return developing new strategies Low risk Recommendations and Justification for Strategic Options After an internal and external analysis of Hilton Hotel Corporation and evaluation of the strategic options the following growth strategies for the company are recommended. Market Penetration Acquisition of motels Market development Excursionists Demographic segmentation Backpackers:Â  18-28 years, no children. Attracted to adventurous activity, consider themselves travellers not tourists, generally well-educated and cost conscious. Empty Nesters:Â  Parents whose children have flown the family nest, between 43 and 58 of age, well-educated and medium disposable income. Backward Integration Distribution of furniture manufacturer Joint Venture Expansion of businesses other than the western world Strategies Attractiveness Company strengths Level of importance Market Penetration (Acquisition of motels) Very high Highly recognized brand name in the western world High [Company doesnt have motels in US and UK ] Market Development Obtain the market of (Excursionists ) Very high Highly recognized brand name in the western world Very high demographic segmentation (Backpackers and (Empty Nesters) High Highly recognized brand name in the western world high Backward Integration (Supplier of furniture) Moderate Highly recognized brand name in the western world Low Joint Venture (Acquire some assets in Pakistan) Moderate Highly recognized brand name in the western world Moderate Conclusion Marketing is the lifeblood for any business organization which can be defined as the collection and coordination of interrelated activities. The degree and the impact of marketing planning determines the success or failure of a business organization as they help in the analyzing the markets and also the needs of the customers. The founder of Hilton hotels is the Conrad Hilton which was renamed as Capital Hilton in the year 1977. Many celebrated guests have considered Hilton group of hotels as home away from home which was trademark for customer service and hospitality. Hilton group of hotels have been affected by the political controversies in the Middle East but it didnt confine its growth in the region. The organization went on to open its hotels in Egypt and Israel amidst controversies and also promoted peace in the process. Apart from political and legislative factors remaining of the PESTEL factor didnt affect the Hilton hotels business across the world. The marketing planning l ived up to the expectations of the expectations of the Hilton Hotels. The marketing approach used by Hilton is geocentric to a great extent. The hotel chains in the US failed to attract the guests at the beginning of 2002 vacation season later they managed to balance the figures. Therefore it can be concluded that the Hilton group of hotels is performing to standards of its reputation but there is plenty scope for the American based organization to develop further. References Cathy A. Enz, Hospitality Strategic Management Concepts and Cases: 2nd Edition Stephen P. Robbins, Mary Coulter, Principles of Management: 10th Edition Philip Kotler, John T. Bowen, James C. Makens, Marketing for Hospitality and Tourism: 5th Edition Gerry Johnson, Kevan Scholes, Exploring Corporate Strategy: 6th Edition Johnson G, Scholes K, Whittington R., 2008, Exploring Corporate Strategy, 8th Edition, FT Prentice Hall, Essex.

Transcendentalism and Transcendental Meditation :: essays research papers fc

Transcendentalism and Transcendental Meditation   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"The Transcendentalist adopts the whole connection of spiritual doctrine. He believes in miracle, in the perpetual openness of the human mind to new influx of light and power; he believes in inspiration, and in ecstasy.†(Emerson 196). These two lines written by Ralph Waldo Emerson exemplify the whole movement of transcendentalist writers and what they believed in. Though to the writers, transcendentalism was a fight for a belief, unknown to them they could have been fighting for the betterment of human health. The transcendentalist writings of Henry David Thoreau and Ralph Waldo Emerson have directly affected the health of modern society through the idea of transcendental meditation. Through modern science, scientists have linked increases in health among individuals through the use of transcendental meditation.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"The term transcendental came from the German Romantic philosopher Immanuel Kant. The term refers to the idea that matters of ultimate reality, God, the cosmos, the self transcend, or go beyond, human experience.†(www.geocities.com). Transcendental later developed into Transcendentalism, which is The transcending, or going beyond, empiricism, and ascertaining the fundamental principles of human knowledge. Kant (1724-1804) was born and educated in East Prussia. He founded critical philosophy and Transcendental Logic. â€Å"Kant made significant revisions to just about every branch of philosophy.† (www.philosophy.ucdavis.edu). In the Critique of Pure Reason (1781) Kant showed the great problems of metaphysics: the existence of God, freedom, and immortality and how they are insoluble by scientific thought. Kant’s writings had a major influence on Emerson and Thoreau during the time of Transcendentalism and â€Å"still have an influence on modern philosophy to the present day.† (www.ilt.columbia.edu).   Ã‚  Ã‚  Ã‚  Ã‚  Emerson gives notice to Immanuel Kant in his lecture The Transcendentalist by stating â€Å"It is well known to most of my audience, that the Idealism of the present day acquired the name of Transcendental, from the use of that term by Immanuel Kant, of Konigs berg.† (Emerson 199). Most transcendentalist were idealist that believed in the perfectibility of man, and they were often engaged in projects intended to make this ideal a reality. On of which was a self-governing, experimental community that met in Emerson’s house. This community mainly believed in a monistic universe, or one in which God is immanent in nature, which means that God is permanently and directly present in all things. One of the members of the community and a close friend of Emerson was Henry Thoreau.   Ã‚  Ã‚  Ã‚  Ã‚  On July 12, 1817 in Concord, Massachusetts, Henry David Thoreau was born.

Sigmund Freud’s Interpretation of Sophocles’ Oedipus Tyrannus Essay exa

Sigmund Freud’s Interpretation of Sophocles’ Oedipus Tyrannus Throughout the years, there have been many interpretations of Sophocles’ Oedipus Tyrannus. However, one of the most interesting interpretations of the play would have to be one that uses the theories of Sigmund Freud to analyze the actions of the characters. The use of various aspects of Freudian theory such as the id, ego, superego, and the Oedipus Complex reveals Oedipus and his behaviors throughout the course of the play. In order to completely understand Oedipus and his actions, we must first understand the basics of Freud’s theories. One of the most well known aspects of Freudian theory is the Oedipus Complex. We can already see a relationship between the Oedipus Complex and the play just by looking at the name of this particular theory. The Oedipus Complex is a characteristic of young boys in which they experience a strong attachment toward their mother and feelings of hatred and jealousy toward their father. "The ‘little man’ would like to have the mother all to himself. The father’s presence is disturbing [to the boy]. When the [father] shows tenderness toward the little boy’s mother, the little boy is irritated, and he expresses satisfaction when the father is away or on a journey" (Mullahay 25). The young child would like to have his mother’s attention at all times, and he would also like to have his father out of the picture. The Oedipus Complex theory also states that the boy may not only want his father out of the picture, but he may also want to be in his father’s place when it comes to having sexual relations with the mother. According to Freud, many boys have this strong desire to be sexually intimate with their mother. Another of Freud’s theo... ...known of his secret desires and wanted to castrate him. In this way, castration theory can be related to the Oedipus Complex and the theory of the id, ego, and superego. To many, Freud’s theories seem bizarre and eccentric. Once we learn and understand his ideas, we can see how these theories can be connected with Oedipus Tyrannus. Now that we understand Freud’s ideas, and his interpretation of Oedipus Tyrannus, we can make our own judgements and form our own thoughts and ideas of the play. Works Cited: Mullahay, Patrick. Oedipus Myth and Complex. A Review of Psychoanalytic Theory. New York: Hermitage Press, 1951. "Psychoanalytic Criticism." Assumptions College. Worcester, Massachusetts. October 11, 2000 http://www.aswsumption.edu/HTML/Academic/users/ady/HHGateway/Gateway/Psychapp.html. Rudnytski, Peter. Freud and Oedipus. New York: Columbia UP, 1987.

Hawaiian Navigation Essay example -- Ancient History

Hawaiian Navigation How did the Polynesians find their way to Hawaii, over two thousand miles from any other land? Was it over population at home, or political turmoil? Whatever reason for leaving these people used amazing knowledge and skill of the ocean and of the sky to navigate them to this new land. They faced the unknown and braved into the wide-open ocean for long periods of time. The real focus in this paper is on the navigation techniques that they used in these voyages throughout the Pacific. It's impossible to teach someone the significance or the act of loving the stars and the ocean but that's what makes navigation without instruments (wayfinding) so beautiful. One can "give the heavens a meaning his own meaning" says Nainoa Thompson. Anyone can learn the aspects of navigation through personal observation and the study of charts and maps. Thus creative thinking and logic are two important skills in learning the ancient art of wayfinding. It is inspiring to think of how much water the Polynesians covered in the Pacific, over one million square miles, in a time frame of about 1000 years. Some members of the modern Hawaiian community were so impressed that they established the Polynesian Voyaging Society in 1973. They did some voyages throughout the Pacific without the help of instruments for scientific research and education. The topic was so interesting to so many people throughout the South Pacific that the voyages became more about recovering culture and about teaching the art of wayfinding so that it is not lost in time. Revival of Interest: A serious rebirth in Polynesian culture and traditions arouse after the voyages by the Hokule'a. In 1975 a replica of a Polynesian voyaging can... ... circumference. As long as people care about what's going on in the Polynesian revival of culture there will be growth. There will be energy left for people to search out the answers to our questions and the lost secrets of these amazing people who found these islands over 1,500 years ago. References: Baybayan, Chad, Kawaharada, Dennis. ( May 1996 ). Polynesian Voyaging Society Manuel. Honolulu, Hawaii: Polynesian Voyaging Society. Finney, Ben. (1994) Voyage Of Rediscovery. University of California Press. Kyselka, Will. (1987) An Ocean In Mind. Honolulu, Hawaii. University of Hawaii Press. http://leahi.kcc.hawaii.edu/org/pvs/buildloa/html http://leahi.kcc.hawaii.edu/org/pvs/ohanabackground.html

Antigone Essay

Remember those people who eer thinking they were right, and they always ended up in trouble for it? I Sophocles play Antigone, the principal(prenominal) characters Antigone and Creon show how being so hubris goat be sad to your life. Set tolerate in ancient Greece an epic scrap takes place and brothers end up putting to death each other. One was allowed a worthy burial, yet Polyinesis was non. Antigone felt disappointed by this and decided to bury them yet Creon the freshly appointed king did not pry the rule breaking. Due to the fact that Antigone and creon exhibited excessive pride, their lives were ruined.Antigones haughtiness and brashness last led to her death. For example, on Creons maiden day as king he made a decree that no one should bury Polyneisis body. When Antigone heard this, she went to Ismene and asked for her stand by yet Ismene refused and called her a criminal. Antigone still disagreed, but I will bury him and if I must die, I say that this plague is holy I shall lie dash off with him in death(673,55-57) This proved that Antigone was self-assertive and she was sort of stating that all her wrong doings be holy she is referring to herself as always being right. This affected her though distorting her billet on life.In addition to her aim with Ismene, Antigone past was caught in the act of burial Polyniesis and was brought in and questioned by Creon. And you Antigone, with your head suspension system do you confess this thing(679, 53) When Antigone didnt deny her crime and boasted to the king and the elders, It proves how conceited that she is. If she would have not been so braggy I doubt that Croen would have been so harsh to Antigone. Furthermore, Creon then calls in Ismene to baulk against her crime as well. Creon started o take that she helped Antigone to plot against him.Ismene then lied and say she did help to Antigones surprise. Antigone become disgust and denied her hand in the deed. Ismene is displeased in antigones punishment, Do you refuse me, Antigone? I want to die with you I overly have a duty that I must discharge to the dead(681, 138). Antigone was then enraged further and rebelled against Ismene, You shall not diminish my death by sharing it(681, 139) Antigone is showing self centered and concided she was. She believed that she was so crucial because she did the right thing by the gods that no one should die except her because she was special.However, Antigone was not the only major character with this flaw. This proves how presumption can really damage anyones life respectable like it did to Antigone and Creons. felicitate and the excess of it played a risky role in this play, being the tragic flaw of both main characters arrogance is not only a self-aggrandizing part of this play but likewise our history, there will always be people who can never be wrong. Many people are fitting like Creon and Antigone, Always thinking they are right. Is your life headed for a fate just like Antigones plot?

Heath and safety Essay

A hazard is something that is a physic entirelyy there e.g. A box in the middle of the floor. The risk of that is that someone whitethorn trip and fall. 3.1. position non medical examination incidents and emergencies that whitethorn occur in the usage saddle horse Some non-medical emergencies that may occur are, a newfangled soulfulness person going missing, if keys were lost, curiously the keys with the key that has access to the medication discard up, a fire, if someone were to break in.4.1. Identify the signs and symptoms which may indicate that a freshster or younker person is injure or un comfortably If they are quieter than usual, changes in behaviour, physical injuries, if they look flushed or pale, vomiting or diarrhoea, l4.2. Identify fate when children or young citizenry may need urgent medical attending If they already have a medical condition eg. Epilepsy, and they have seizures that they havent had before or havent had one in a tenacious time or they last semipermanent than what there normal is. Head injuries repayable to accidents or seizuresSuspected broken bones.4.3. abridgment own role and responsibilities in the mystify of a child or young person requiring urgent medical maintenance If I was on mistake and a young person needed urgent medical attention I would firstly alert whoever is shift steer that sidereal day but confirmation with the young person seeing to there medical take I would then phone an ambulance and ask instruction from my shift leader who would be either seeing to the young person or on the phone to the ambulance and I would be doing the other. If I was shift leading I would have to tale checker of the situation and direct my faculty aggroup to what they need to do, there is usually 4 staff members on as the shift leader I would be on the phone to an ambulance I would direct some other first aid trained staff member to stay with the young person and get the other 2 to take the other young people by from the situation.6.1. Outline procedures for infection control in own work setting nurse sure while doing personal burster gloves and aprons are worn, also that eachthing with the young peoples bodily fluids are given of correctly in the correct bin. all bodily fluids are clean up correctly e.g. Vomit. After a young person has finished there stay at the dragons retreat the bedroom essential be deep cleaned before any one else can stay. 7.2. Explain how the procedures of the work setting protect both children and young people and practitioners They protect both young people and practitioners by ensuring that people running(a) with the young people are all following the correct procedures which are in place to ensure the safety and well being of the young people.